You will:

  • Develop, manage, and scale a global content marketing strategy that attracts, captures, and nurtures targeted personas to measurably influence pipeline and revenue
  • Lead freelancers and internal creatives to generate a catalog of engaging content, including eBooks, reports, case studies, videos, infographics, blogs, sponsored articles, social media posts, and more. Meet or exceed quality, velocity, and volume requirements
  • Create and maintain an editorial calendar for top-of-funnel content, aimed at generating self-serve business that differentiates us in the market
  • Produce content across a variety of formats and channels — in-product copy, blog posts, videos, templates, email, social media, and more
  • Increase inbound search traffic by leveraging SEO techniques, categorizing and structuring content, and owning distribution strategies
  • Establish and manage content frameworks, workflows, and lifecycles
  • Break down complex topics into elegant user-friendly copy
  • Research, test, and optimize content marketing strategy (personas, channels, calls-to-action, content type, promotion, distribution) to determine the most successful engagement formulas over time


Requirements:

  • Excellent spoken and written English communication skills
  • BA/BS degree in Journalism, Marketing, or other relevant area
  • Experience running and executing high-volume projects
  • Experience with building online communities around a product or service
  • Experience with modern email marketing
  • Proficiency with state-of-the-art SEO tools
  • Proficiency with social media analytics
  • Knowledge of how to close-read a SERP
  • Data-driven and highly analytical
  • Empathetic storyteller
  • Time management skills


Nice-to-haves:

  • Experience working remotely
  • Experience as a team leader
  • Experience targeting campaigns to a worldwide audience


Applications for this position should be sent via LINK


Gradovi
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Pozicije posla

Content Marketing Manager   1

Kategorije
  • Mediji
  • Marketing i PR
Obrazovanje
  • Srednja škola

do isteka 246 dana