Content Marketing Manager

You will:

• Develop, manage, and scale a global content marketing strategy that attracts, captures, and nurtures targeted personas to measurably influence pipeline and revenue
• Lead freelancers and internal creatives to generate a catalog of engaging content, including eBooks, reports, case studies, videos, infographics, blogs, sponsored articles, social media posts, and more. Meet or exceed quality, velocity, and volume requirements
• Create and maintain an editorial calendar for top-of-funnel content, aimed at generating self-serve business that differentiates us in the market
• Produce content across a variety of formats and channels — in-product copy, blog posts, videos, templates, email, social media, and more
• Increase inbound search traffic by leveraging SEO techniques, categorizing and structuring content, and owning distribution strategies
• Establish and manage content frameworks, workflows, and lifecycles
• Break down complex topics into elegant user-friendly copy
• Research, test, and optimize content marketing strategy (personas, channels, calls-to-action, content type, promotion, distribution) to determine the most successful engagement formulas over time

Requirements:

• Excellent spoken and written English communication skills
• BA/BS degree in Journalism, Marketing, or other relevant area
• Experience running and executing high-volume projects
• Experience with building online communities around a product or service
• Experience with modern email marketing
• Proficiency with state-of-the-art SEO tools
• Proficiency with social media analytics
• Knowledge of how to close-read a SERP
• Data-driven and highly analytical
• Empathetic storyteller
• Time management skills

Nice-to-haves:

• Experience working remotely
• Experience as a team leader
• Experience targeting campaigns to a worldwide audience

Applications for this position should be sent via LINK